Initially only the Winebird stamp was printed as a definitive, intended to be for local mail. At first the WineBird stamp was to be the only design and it was printed in sheets of 24, but as word got around about this stamp and the sheets, collectors demanded mini-sheets rather than a whole sheet. So the large sheets and two mini-sheets or sheetlets were printed as one Press sheet with mini-sheets at the bottom.  It was planned that  it would take some time before higher values would be needed and the design would stay the same with the value changing only. But it soon became evident that the collector demand was reducing the stocks faster than anticipated as they demanded mint stamps mainly. This first issue was also a stimulus to wine sales where many stamps were requested to be on the bottled label and sometimes on mint wine labels that soon became a collector item as well. The time came to change the value of the Wine Bird stamp but instead it was found easier and faster to  design a new stamp instead, and print it on the bottom of the wine labels as sheetlets. And this would also cater for different destinations. So the Dodge Delivery stamp was issued  for further distant local destinations and the Guernsey Lady was issued for worldwide destinations or the North Island. The Dunedin Airshow was added as a Commemorative and first issued at the Dunedin Airshow to promote the stamps and the winery.